An app ranking tracker is a tool or service that allows you to monitor the performance and rankings of mobile applications (apps) in various app stores, such as the Apple App Store and Google Play Store. It provides valuable insights into an app's visibility, popularity, and overall success in terms of rankings.
Here are some details typically available in an app ranking tracker:
App Rankings: The tracker provides the current ranking of your app in different categories and countries. It shows how your app is performing compared to other apps in terms of its position in the top charts.
Historical Rankings: You can view the historical ranking data to track your app's progress over time. This allows you to analyze trends, identify peaks and drops in rankings, and assess the effectiveness of marketing or optimization efforts.
Keyword Rankings: App ranking trackers often provide keyword tracking capabilities. They show how well your app is ranking for specific keywords or phrases relevant to your app's niche or industry. This information is crucial for optimizing your app's metadata and improving its discoverability.
Competition Analysis: Some trackers offer features to compare your app's rankings with competitors' apps. This helps you understand how you stack up against similar apps in your category and identify areas for improvement.
Performance Metrics: Alongside rankings, app ranking trackers may provide additional performance metrics such as daily downloads, revenue estimates, user ratings, and reviews. These insights can help you evaluate the impact of various factors on your app's rankings and overall success.
Alerts and Notifications: Many app ranking trackers offer alert systems that notify you of significant changes in rankings or when certain milestones or targets are achieved. This allows you to stay informed and take timely actions.
Reports and Analytics: The tracker may generate detailed reports and analytics, presenting data visualizations, trends, and other actionable insights. These reports can help you make informed decisions and optimize your app's performance.
It's important to note that the specific features and details available in an app ranking tracker can vary depending on the provider and pricing plan you choose. Different tools may have varying levels of accuracy, frequency of data updates, and additional features.
Here are a few examples of popular app ranking trackers:
Sensor Tower: Sensor Tower is a comprehensive app analytics and app store optimization platform that offers robust app ranking tracking features. It provides detailed insights into app rankings, keyword rankings, competitive analysis, and performance metrics. It supports both the Apple App Store and Google Play Store.
App Annie: App Annie is a well-known app market data and analytics platform that offers app ranking tracking capabilities. It provides daily app rankings, historical data, keyword rankings, and competitive analysis. App Annie covers both iOS and Android app stores.
Mobile Action: Mobile Action is another app store intelligence platform that includes app ranking tracking features. It provides app rankings, keyword rankings, and competitor analysis. It supports multiple app stores, including the Apple App Store, Google Play Store, and Amazon Appstore.
App Radar: App Radar is an app store optimization tool that also offers app ranking tracking features. It provides app rankings, keyword rankings, and competitor analysis. It supports both iOS and Android app stores.
Priori Data: Priori Data is a mobile app market intelligence platform that offers app ranking tracking services. It provides app rankings, keyword rankings, and performance metrics. It covers various app stores, including the Apple App Store, Google Play Store, and more.
These are just a few examples, and there are many other app ranking trackers available in the market. It's important to evaluate their features, pricing, data accuracy, and customer reviews to choose the one that best fits your needs.