These tools cover a wide range of SEO tasks, including keyword research, on-page optimization, link building, analytics, and more. Please note that the availability and features of these tools might change over time, so make sure to verify their current status before using them.
Keywords Everywhere is a free SEO tool that helps you discover topics and keywords related to your content on its search engines, Amazon, YouTube, or Bing. Google Search Console is a free SEO tool offered by Google that helps you track the performance of your website in their search engine. Google Search ranks as one of the best free SEO tools as it lets you know what people are searching on the internet.
Probably the most useful free SEO tool on this whole list, it is hard to imagine doing modern SEO without having access to the data within Googles Search Console. As a SEO auditing tool, Google Search Console can help you see how Google and Google users are viewing your site, and allows you to optimize to perform better in Googles search results.
Of the above free tools, Google Search Console and Google Analytics are probably the most important ones for most websites. SEO tools you can use for free have the ability to help you analyze your site, manage your backlinks, and check keywords, ensuring your site is well optimized for organic search.
While not strictly used for SEO, Google Analytics is still a useful tool for tracking whether or not you are getting traffic from organic search. Google Analytics provides lots of useful data on websites, like number of visits, traffic sources, and demographics by location. Quite possibly the most powerful free analytics tool out there, Google Analytics tracks just about any piece of traffic that you could possibly think of for a website -- where it is coming from, what pages are getting it, and more.
Google Analytics is a valuable resource and is practically mandatory for every digital marketer who is serious about SEO. While Googles webmaster tools take all of the credit, people forget that Bings webmaster offers an entire suite of analytics for websites and search. Keywords Everywhere is another awesome SEO chrome extension which pulls together data from a variety of SEO tools such as Google Analytics, Search Console, Google Trends, and others, helping you discover the best keywords to rank for. This free, easy-to-use SEO tool helps you discover new ideas about optimizing your titles and meta descriptions on every page, which are crucial for SEO ranking purposes.
Google Keyword Planner is extremely useful if you are looking to rank better in Google, grow your sites monthly visitors, or just get started with SEO for the first time. Keyword Planner is technically part of the Google Ads feature, but still ranks as one of the free SEO tools that we have to discuss. While there are limitations with Google Keyword Planner, like the lack of absolute search volume, it is helpful in finding keywords ideas you may have trouble finding using conventional keyword search tools. Keyword Tool is touted as the free alternative to Googles Keyword Planner, and offers plenty of relevant keyword suggestions for each kind of research.
While Google Keyword Planner allows you to determine potential future keywords for your content, Google Trends gives you solid data on keywords interests using Googles extensive search history database.