Best Free SEO Tools for Your Success

Search Engine Optimization

Best Free SEO Tools for Your Success

05/18/2022 12:00 AM by SEO_Master in Seotooladda

These tools cover a wide range of SEO tasks, including keyword research, on-page optimization, link building, analytics, and more. Please note that the availability and features of these tools might change over time, so make sure to verify their current status before using them.

Keyword Research:

  1. Google Keyword Planner: Offers keyword suggestions and search volume data.
  2. Ubersuggest: Provides keyword ideas, search volume, and competition data.
  3. Keyword Surfer: Displays keyword metrics directly in Google search results.
  4. AnswerThePublic: Generates content ideas based on questions users are asking.
  5. Keyword Sheeter: Generates keyword ideas in bulk.
  6. Soovle: Offers keyword suggestions from multiple search engines.
  7. Seed Keywords: Collaborative tool for generating keyword ideas.

On-Page Optimization:

  1. Yoast SEO: WordPress plugin for optimizing on-page SEO elements.
  2. SEO Minion: Chrome extension for on-page SEO analysis.
  3. Screaming Frog SEO Spider: Crawls websites for on-page SEO issues.
  4. Google Search Console: Monitors website performance and indexing in Google search.
  5. Bing Webmaster Tools: Similar to Google Search Console but for Bing search.

Link Building:

  1. Moz Link Explorer: Provides backlink analysis and domain authority scores.
  2. Ahrefs Backlink Checker: Offers detailed backlink analysis.
  3. Google Alerts: Monitors the web for mentions of specific keywords.
  4. Hunter: Helps find email addresses associated with websites.
  5. BuzzSumo: Identifies popular content and influencers in your niche.

Technical SEO:

  1. Google PageSpeed Insights: Analyzes website performance and suggests improvements.
  2. GTmetrix: Tests website speed and provides optimization recommendations.
  3. Varvy SEO Tool: Offers a comprehensive on-page and technical SEO analysis.
  4. XML Sitemaps Generator: Creates XML sitemaps for improved search engine crawling.
  5. Robots.txt Generator: Generates the robots.txt file to control search engine access.

Local SEO:

  1. Google My Business: Manages your business's appearance on Google Maps and search.
  2. BrightLocal's Local Search Results Checker: Checks local search rankings.
  3. Whitespark Local Citation Finder: Identifies local citation opportunities.

Content Optimization:

  1. Hemingway App: Helps improve the readability of your content.
  2. Grammarly: Assists in checking grammar and writing style.
  3. CoSchedule's Headline Analyzer: Evaluates the effectiveness of headlines.
  4. LSIGraph: Generates Latent Semantic Indexing (LSI) keywords for content.


  1. Google Analytics: Tracks website traffic and user behavior.
  2. Google Data Studio: Creates customizable reports and dashboards.
  3. Google Tag Manager: Manages website tracking codes without coding.
  4. Matomo: Open-source web analytics platform.

Mobile Optimization:

  1. Google Mobile-Friendly Test: Checks if your website is mobile-friendly.
  2. MobileMoxie SERPerator: Simulates search results on different devices and locations.

Rank Tracking:

  1. Rank Checker: Monitors keyword rankings.
  2. AccuRanker: Tracks keyword rankings with accuracy.

Technical SEO:

  1. Beam Us Up: Free crawler for technical SEO analysis.
  2. Siteliner: Detects duplicate content and broken links.

Backlink Analysis:

  1. Monitor Backlinks: Tracks backlinks and provides insights.

Competitor Analysis:

  1. SimilarWeb: Analyzes competitor website traffic and performance.
  2. SEMrush Free Version: Offers limited data for keyword and competitor analysis.

Schema Markup:

  1. Google's Structured Data Testing Tool: Validates schema markup.

Local SEO:

  1. Synup's Local SEO Checker: Analyzes local SEO performance.

Image Optimization:

  1. TinyPNG: Compresses images without losing quality.

SERP Analysis:

  1. SERPsim: Simulates Google search results snippets.

Social Media:

  1. Buffer: Schedules and manages social media posts.
  2. Hootsuite: Manages and schedules social media content.

Content Research:

  1. Google Trends: Identifies trending topics and search interest.
  2. Quora: Helps discover popular questions in your niche.

Keywords Everywhere is a free SEO tool that helps you discover topics and keywords related to your content on its search engines, Amazon, YouTube, or Bing. Google Search Console is a free SEO tool offered by Google that helps you track the performance of your website in their search engine. Google Search ranks as one of the best free SEO tools as it lets you know what people are searching on the internet.

Probably the most useful free SEO tool on this whole list, it is hard to imagine doing modern SEO without having access to the data within Googles Search Console. As a SEO auditing tool, Google Search Console can help you see how Google and Google users are viewing your site, and allows you to optimize to perform better in Googles search results.

Of the above free tools, Google Search Console and Google Analytics are probably the most important ones for most websites. SEO tools you can use for free have the ability to help you analyze your site, manage your backlinks, and check keywords, ensuring your site is well optimized for organic search.

While not strictly used for SEO, Google Analytics is still a useful tool for tracking whether or not you are getting traffic from organic search. Google Analytics provides lots of useful data on websites, like number of visits, traffic sources, and demographics by location. Quite possibly the most powerful free analytics tool out there, Google Analytics tracks just about any piece of traffic that you could possibly think of for a website -- where it is coming from, what pages are getting it, and more.

Google Analytics is a valuable resource and is practically mandatory for every digital marketer who is serious about SEO. While Googles webmaster tools take all of the credit, people forget that Bings webmaster offers an entire suite of analytics for websites and search. Keywords Everywhere is another awesome SEO chrome extension which pulls together data from a variety of SEO tools such as Google Analytics, Search Console, Google Trends, and others, helping you discover the best keywords to rank for. This free, easy-to-use SEO tool helps you discover new ideas about optimizing your titles and meta descriptions on every page, which are crucial for SEO ranking purposes.

Google Keyword Planner is extremely useful if you are looking to rank better in Google, grow your sites monthly visitors, or just get started with SEO for the first time. Keyword Planner is technically part of the Google Ads feature, but still ranks as one of the free SEO tools that we have to discuss. While there are limitations with Google Keyword Planner, like the lack of absolute search volume, it is helpful in finding keywords ideas you may have trouble finding using conventional keyword search tools. Keyword Tool is touted as the free alternative to Googles Keyword Planner, and offers plenty of relevant keyword suggestions for each kind of research.

While Google Keyword Planner allows you to determine potential future keywords for your content, Google Trends gives you solid data on keywords interests using Googles extensive search history database.



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